Eric’s DIY Guide to Getting Free Publicity!

You want your story to run on major blog sites like the Huffington Post, in a trade specific publication, or in a newspaper like the New York Times. … but how?

Millions of people are spamming reporters, journalists, and influential bloggers. They spam out their stories because email spam is free and easy. News-wire services spam them as well. So journalists, and influential bloggers, have filters to block these spammed stories.

Today with social media, and email, anyone can blast out their message.
But what works to cut through the noise so your message reaches the people that matter?

* Make the story the focus, not the media, that’s where I start. A good story gets shared.
* Understand how key reporters, bloggers and journalists think, and work.
* find these key influencers, the ones with audiences that are large, but who also need good content to promote.
* Write a story that they want to write about, and publish.
* Pitch to these key influencers and journalists in a way that they respond to.

If you want to do that yourself, read these books about crafting a compelling story, understanding modern PR, and how to get press with the people that matter to you:
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Re:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World
The Story Equation: How to Plot and Write a Brilliant Story with One Powerful Question
Story CD: Style, Structure, Substance, and the Principles of Screenwriting
Invisible Ink: A Practical Guide to Building Stories that Resonate
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
The Writer’s Guide to Beginnings: How to Craft Story Openings That Sell
Contagious: Why Things Catch On
Made to Stick
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Tribes: We Need You to Lead Us
The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
Hit Makers: The Science of Popularity in an Age of Distraction
The Content Trap: A Strategist’s Guide to Digital Change
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Trust Me, I’m Lying: Confessions of a Media Manipulator
Fire Your Publicist
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
Spin : How to Turn the Power of the Press to Your Advantage
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
The Journalist and the Murderer
The Art of Asking
Long Story Short: The Only Storytelling Guide Youll Ever Need – Margot Leitman
Win Bigly
Breaking Out: How to Build Influence in a World of Competing Ideas

OR … you can hire someone to do all this for you.

You are free to choose either way.
Let me know if you’re ready to GO!
Thanks Eric

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